In a digital-first world, it should be no surprise to learn that the digital printing market is experiencing phenomenal growth. Innovative features that bring a little pizzazz to marketing campaigns should be something to be excited about, but it also offers an element of confusion to users.
Considering that a large proportion of a marketing budget is allocated to printing costs, it’s crucial to find the right balance between quality and quantity. Whether you are planning to print posters, brochures or flyers, it’s your unique requirements that hold they keys to the right choice for your campaign.
There are always advantages and disadvantages to both the old and new way of doing things. Understanding the differences between traditional lithography and digital printing that will enable you to choose which of these technologies is right for you.
Once upon a time, printing was an incredibly cumbersome process. The preparation of printing plates feels strangely alien in an on-demand economy where we can plug in a device and print our selfies, documents or flight boarding passes.
Digital printing offers a much quicker turnaround and more affordable costing as long as you keep the quantity down. Another appealing aspect is the ability personalise and edit jobs while they are running without having the hassle of time-consuming processes that slow you down with lithography.
Purists will quickly point out that users are sacrificing print quality for speed and flexibility. But, in a world where time is the new currency, it is easy to see why digital printing is having a surge in popularity.
