Approach - Design By Pelling

We understand every project is unique

We tell your story in the way
that is right for you

We’re a full-service marketing and design agency

Capturing what makes our
clients different from the
competitors is what we do.

Our web design, branding, graphic design and digital marketing services are dedicated and attuned to discovering and building your unique voice.

Through our design process is our constant process of collaboration and communication.We identify your unique value, and create amazing design concepts and help you, our client, communicate these ideas effectively to ultimately sell your product or service.

How do we do it?

Our design process is based around our 3C’s – Concepts / Collaboration / Communication

Our design process covers 12 steps as outlined very colourfully below. From creating a brief with our client, quoting costs and timelines, through to concepts and ideas, execution, roll out and delivery. Whilst there is nothing ground breakingly different here, its is how we work within this design process that is so effective.

What sets us apart from other design agencies is the added layer of flexibility and agility we offer as a small team. There is no go between account handler who doesn’t understand design, so no Chinese whispers – you get to communicate and work alongside the designer or developer executing your project, saving time and cutting down your costs.

Its also the best way to communicate each others thoughts and ideas and also creates conversation opportunities that do not rise in a more traditional, cumbersome set up.

Here’s a look at our process

Take brief

Step 1. Take brief

We begin by understanding your goals, audience and challenges. The brief shapes the direction of the work and ensures the strategy aligns with wider business priorities. This is where ideas start to take form and opportunities become visible.

Confirm brief

Step 2. Confirm brief

Once the details are gathered, we refine and validate the brief with you. This stage clarifies scope, deliverables and success measures, keeping expectations aligned and decisions clear before creative work begins.

Quote

Step 3. Quote

With scope confirmed, we provide a transparent proposal and timelines. The quote outlines project phases, investment and key milestones so you know exactly what to expect and when.

Timelines

Step 4. Timelines

We establish a schedule that works for everyone and begin production. Timelines give structure to the process, helping teams coordinate feedback, stay accountable and keep momentum from concept to delivery.

discuss ideas

Step 5. discuss ideas

We explore early ideas and directions together, reviewing possibilities and pressure-testing approaches. This collaborative stage helps surface the strongest opportunities and ensures creative thinking stays grounded in your goals.

concepts

Step 6. concepts

We develop focused concepts that translate strategy into tangible approaches. Each concept is shaped to solve the brief, communicate clearly and provide a strong foundation for design and production.

internal review

Step 7. internal review

Our team reviews the concepts internally to refine details, challenge assumptions and ensure quality. This step strengthens the work before it is shared, aligning execution with strategy and standards.

present

Step 8. present

We present the selected concepts and walk you through the thinking behind each one. You’ll see how the work connects to your objectives and how it can evolve into final deliverables.

feedback

Step 9. feedback

We gather your feedback and insights, identifying what resonates and what needs adjustment. Clear, structured input helps us refine efficiently and move forward with confidence.

execution

Step 10. execution

With direction confirmed, we move into production and detailed execution. Assets are created, systems are built and the work is developed to meet the agreed scope and specifications.

roll out

Step 11. roll out

We prepare and launch the work across the required channels and formats. Coordination and quality checks ensure everything is delivered smoothly and performs as intended.

delivery

Step 12. delivery

Final deliverables are packaged and handed over, ready for use. We provide the necessary files, documentation and guidance to support a successful launch and ongoing use.

Got a project in mind? we’d love to hear from you

Let's chat

We tell your story in the way that is right for you

Capturing what makes our clients different from the competitors is what we do.