No more pain-in-the-Neck ecommerce, for an above-the-neck PPE brand.

Betafit is a manufacturer of above-the-neck PPE equipment supplying distributors across multiple industries.

The problem

While the business had built a strong reputation, its website no longer reflected the quality or positioning of the brand. Visitors struggled to understand what the company specialised in, key products and differentiators lacked visibility and the site failed to position the brand as a complete above-the-neck PPE solutions provider.

The solution

A completely bespoke website was designed and developed to improve the overall customer experience. The new site structure focused on simplicity, usability and clear navigation.

Functionality was significantly improved with enquiry forms, distributor login capabilities and the ability for users to enquire about face-fit testing and training courses directly through the site.

SEO and performance optimisation were prioritised, whilst clean code and optimised imagery improved URL structures.

The result was a clean, modern and scalable website that successfully repositioned Betafit as a trusted PPE specialist while delivering a significantly improved experience for distributors, buyers and safety professionals.