Volcano to Philips rebrand, Guildford surrey
Philips, based in Amsterdam, Netherlands asked Pelling Design in Farnham Surrey to carry out a re-brand of their newly acquired company Volcano – experts and global leaders in physiology and intravascular image guided therapy for coronary and other applications The fact we are in another country and were selected for this project speaks volumes of the skill sets we have in house at our little piggery in the heart of Surrey.
Our design and marketing services have been utilised locally by Philips in Guildford for over 10 years now so it was of no surprise to us when we were recommended to their oversea colleagues in the head office
Volcano had a wealth of point of sale, exhibition material, collateral and online content that Philips could now utilise – it just needed brining in line aesthetically with Philips’ design look and feel and fall in line with their existing overarching healthcare message.
Philips aim to improve the health of 3 billion people globally by the year 2030 so it is a real pleasure to play our own, albeit very very very very very small part in that process!
With a project this size its important to tackle it in a organised and structured manner, so we broke the task into the following chunks
1. Stock check of existing collateral. What is it, what does it say, do we need it? How useful is this piece? Can we amalgamate it with another?
2. Once we had a view on what we had, and what we didn’t, we then started making sure all content was fact checked, ensured it was up to date and all scientific caveats were covered off.
3. Asset inventory – this included imagery, diagrams, charts, tables and many other design elements. We also have to ensure each were brand compliant. This did entail re-drawing, re-designing many assets
4. Now for the fun part – get designing! Pulling all of the above together was always the main part of the project, and something that the design team relished. It was a very collaborative effort, ensuring we were being consistent with all design elements. We set rules, guidelines and parameters for many design elements, whilst ensuring we were being as creative as possible at all times. There is no point in being overly restrictive and then stifling creativity.
Work undertaken included Exhibition stands, PowerPoints, folders, catalogues, brochures, case studies, premium packaging, clinical studies banners, user guides and instruction manuals, point of sale, strut cards, leaflets, posters, leaflet dispensers totems. digital assets included, quiz platform, feedback platform, app interface, website, microsite, display banners, emails, sales emails and HTML banners.
5. Approval process. This was surprisingly easy. Because of the structured manner we tackled this project in, much of the hard work was done before we started designing and thus not much needed to be changed at this stage. Its always a stressful time getting multiple touch points approved but thankfully this was an easy process!
6. Artwork – having an experienced design team meant much of the artwork was tackled ss we went, and this part of the process simply included dotting the I’s and crossing the t’s ready for press and production.
All digital assets were QA’d and sent to media agencies with all relevant back up files etc. emails were tested and checked!