Design Method
ESOTERIC, Design And Brand, Woking Surrey
When the COVID 19 pandemic hit in early 2020 I was incredibly nervous about how it would effect Pelling Design, specifically gaining new business.
Thankfully we have a good web presence and strong SEO (Search Engine Optimisation) for all of our local keyword search – design, web design and branding in the local areas of Farnham, Surrey, Guildford, Woking, Farnborough and Hampshire.
So it was a nice surprise when the phones kept ringing and the web enquiries kept coming in. One of the most exciting was from Esoteric. Esoteric wanted a brand re-positioning and design overhaul to help entice and engage their key clients.
– namely C-Suites and business leaders, data management experts and procurement officers.
As ever, we undertook a full design audit to begin with and took stock of where they were relative to their long-term goals. Once established we then started working up logo scamps.
The design team took the brief and began by researching the relevant competition, colour ways and the data privacy / protection industry as a whole. All of this informs the design and helps us work out how to make a brand really resonate with their audience.
Design and marketing is still overlooked in this context, even in 2021 when it has arguably never been more important to properly communicate who you are what you stand for and who you want to talk too and ultimately work with.
Once we had a set of designs together we submitted for feedbacj and we had a clear winner. This is not always the case… quite often it is a amalgamation of a couple (sometimes several) different designs nad colourways.
One the design process was complete we set about rolling ths out across all te design elements we had identified as major touchpoints in communicating with their target audience. Namely the website, exhibition materials, social posts and targeted digital advertising.
We also scripted and developed 2 brand animations which would be used in a variety of channels… not least social media
These were short and concise pieces – coming to this website soon. They have a string contemporary look and feel and really get to the heart of what Esoteric do seamlessly, succinctly and simply!
If you want a design agency to seamlessly, succinctly and simply ‘get you’, why not give us a shout