As we reside in a digital age of hyper-change, it’s easy to forget just how much the world has changed in a relatively short amount of time. For example, it wasn’t too long ago that the thought of becoming an author or broadcaster was out of reach for most people. But, we are all creators now.
We have become a global community of bloggers, vloggers, and podcasters finding a way to make our authentic voice heard online. However, everybody also consumes content differently. Businesses, freelancers, and creatives are expected to produce visual, written, video and audio content if they want everybody to receive their message.
Despite this incredible transformation, the stock footage industry has remained largely the same. Big corporations will have the luxury of expensive subscriptions to Getty, Shutterstock, and Adobe, but where does that leave this next wave of creatives who are doing things very differently?
Tired and clichéd footage of men in white suits shaking hands in boardrooms no longer resonates with digital natives either. To stand out across a deluge of online content that bombards our timelines, people need eye-catching authentic images that both bring content to life and resonates with their audience too.
Joel Holland, a 30-year-old entrepreneur, had an idea that would challenge that status quo and built his Netflix-like stock media service platform from his RV. Videoblocks initially set out to level the playing field by giving everyone easy, affordable access to stock video, motion backgrounds, special effects and after effects templates.
