Framing the future of body-worn cameras

Reveal Media approached Pelling to create a product animation for the launch of their new body-worn camera, the R1.

The problem

Reveal Media produces body-worn cameras designed to enhance transparency and improve safety for frontline workers. A defining feature of their devices is a front-facing screen that allows the public to immediately understand they are being recorded.

For the launch of the R1, Reveal needed a short, high-impact animation that could clearly communicate key product benefits without relying on voiceover or lengthy explanation. The content needed to be instantly understandable, engaging, and adaptable across social media, web, and live event environments.

The solution

We created a 30-second 3D product animation that showcases the R1 and its core features in a clear, visually engaging way. Each feature is introduced through considered motion design and precise product framing, allowing the design of the device to communicate its functionality intuitively.

The animation is tightly timed to a rhythmic soundtrack, with motion and typography synced to the beat to create a cohesive, energetic flow. Bold colour, dynamic transitions, and carefully paced reveals ensure the product remains the focus while maintaining viewer attention throughout.

The final piece is a concise, versatile asset designed for multiple platforms, helping Reveal communicate the value of the R1 quickly and effectively at launch.