A new of branding for a new business
direction in the buy-now-pay-later market.

Splitit are not like other “buy now, pay later” options. Breaking away from traditional methods they have become the only installment payment solution that allows shoppers to use their existing credit card at checkout.

Splitit approached Pelling Design to create a brand that would align with the company offering and differ them from other “buy now, pay later” providers whilst not alienating them from the market.

Not only did Splitit offer a new service to the “buy now, pay later” market, the company was targeting a different audience, the merchants.

Beginning with an in-depth research and brand strategy process, we helped to define Splitit’s core values and messaging, and how they would present themselves in the world.

Key messaging lead with how Splitit would change the shoppers experience for the merchant’s business, leading to increasing average order value, less checkout abandonment and widening customer loyalty.

With this starting point, the imagery used throughout the brand shifted from only showing shoppers to including happy merchants demonstrating the change in the company’s service.

Gradients were used at the backdrop of the brand to visually represent the frictionless, easier checkout experience that Splitit provides. Elements that had subtle nods to the Fintech nature of the business such as, the credit card shape and colours associated with currency and wealth kept the brand suited to it’s target audience.

In addition to the brand identity we created a website complete with flexible SMS, business reports, videos, social media, digital campaigns and more.