Metamorphosing Butterfly Network to
spread it’s wings into new markets.

Butterfly Network developed a single-probe, whole-body point-of-care ultrasound solution that integrated into hospital networks to help clinicians transform care delivery and improve efficiencies.

As the company grew, a new business model 
was needed.

Growing from a single product company to multiple products with more waiting to be launched, Pelling was asked to develop Butterfly Network’s brand architecture. Creating a cohesive, uniformed strategy that would strengthen Butterfly Network’s brand awareness in the market.

Over years of working together Pelling have been tasked time after time to aid new product launches, marketing campaigns and website development.