Information is beautiful… I think so! Having inspiration all around us is really important, but not always possible! Luckily for our latest project I had this amazing book ‘Information is beautiful’ by David McCandless do draw on. I bought this book quite a few years ago, and its testament to the quality of graphic design, typography, use of colour and information that still makes it a essential point of reference for any designer.
Information, when presented poorly (think about all the endless business PowerPoints you have sat through) can be tedious, dull and frankly un-inspiring and thus not get the attention it deserves, and in turn its importance is lost.
This was something we were obviously keen to avoid when presented with the task of translating Philips Lighting NPS scores into a suitable format. Creating a format that would have a high engagement level, shareability within the company and most importantly showed the information clearly, concisely and briefly was imperative.
