Any Re-branding project is always greeted with great glee at Pelling Design – there is nothing we love more than getting our teeth into a design project, delving into the history of a client, its product, people, competitors and positioning.
Chambers waste management, based locally in Farnham with offices in Guildford Surrey and Aldershot Hampshire too, needed a complete overhaul of all their, literature, point of sale, digital and sales tools and approached Pelling to undertake the project, from research / conceptual work through to costing, print and production.
4. Costing – we then went about costing all the items that we decided to move forward with. We costed design, print, production and delivery for all items so as to ensure complete transparency. The key items we decided to move forward with included; print folders, catalogues, brochures, case studies, clinical studies, premium packaging, premium bags of several unique sizes, banners, user guides, point of sale cubes, shelf solutions, strut cards, leaflet dispensers, leaflets, posters and totems. Digital assets included – point of sale ordering website, display banners, email templates, sales emails and HTML banners.
5. Design – taking our chosen visuals from the concept stage we then went about rolling out all items listed above. One of the issues we addressed within our design concepts was the random nature of imagery. We selected one key image that we felt represented the brand (as seen in banner at the top of this page and the various assets pictures) and used this on all items. This sounds really simple but with some clever design it can be a really effective way of ensuring consistency.
6. Production and delivery. With ‘premium’ being the key word throughout this project we worked closely with our long standing and preferred suppliers as well as ensuring our in house print was executed to the highest standard