Online Marketing

Why it’s a good time to start an eCommerce business

December 2019
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Technology is dramatically changing the workforce around the globe. Many are searching for greater flexibility and time freedom are helping the world of freelancing and contracting to go from strength to strength. Some reports even suggest that half the workforce will be freelancers within the next decade. But this is only half of the story.

The internet has made it easier for anyone to launch an eCommerce business that puts you back in charge of your own future. News that online markets are expected to increase by 56% by 2020 should be enough incentive for you to consider bringing your niche products or services online. So, what are you waiting for?

It really is that easy

Businesses of all sizes need a strong digital presence to stand out from the crowd. But once again, with a wealth of tools at your disposal, it has never been a better time to launch an eCommerce business. It can also be as simple or as complex as you need it to be, so what has been holding you back?

The creation of an easy-to-use shopping experience built on the foundations of functionality, reliability, and speed is not as daunting as you think. Sure, you probably have a long wish list that consists of online catalogues, shopping carts, and payment systems at the front end. While the back end of your business will require an order process to easily manage purchases, deliveries, dispatch notifications and returns.

However, you do not need to do everything yourself. Teams at agencies like Design by Pelling can take away all the hassle for you. Whether you choose Shopify for a simple but effective digital store or turn to the WordPress platform and for greater control, you know longer need to be a tech geek to get up and running.

You may need a helping hand to tweak design features and ensure your store is aesthetically pleasing or market your e-commerce store. But the day to day management of your own online shop that is open 24/7 and sells products while you sleep has never been easier.

You just need a laptop and an internet connection

Depending on what you are selling there really isn’t the need for expensive and complicated systems that require regular maintenance. Equally, you have access to the world’s biggest manufacturers at your fingertips to develop, produce, and bring your product to life.

The manufacturing process can be left in the safe pair of hands of experts, so that you can forget about warehouses and machinery. Armed with a laptop and an internet connection you have everything you need to manage every aspect of your venture into e-commerce. The only limit is your imagination.

Consumers are searching for authenticity

Consumers are beginning to tire of the fact that every high street seems to feature the same soulless corporate brands. A shift in attitudes is making people want to find local small to medium-sized businesses that offer authentic experiences with a personality.

Contrary to popular opinion, the internet has brought the world closer together and enabling a nation of digital shopkeepers. In a mobile-first world where physical stores are closing at an alarming rate, shoppers are also beginning looking beyond Amazon stores. Having a human face behind a brand, solving real problems and meaningful social engagement are just a few ways that eCommerce stores are providing unique experiences.

The barriers have running a successful online business have disappeared

Traditionally, entrepreneurs had to climb over barriers and navigate around numerous obstacles to start their own business. A shop, warehouse, machinery, staff, and inventory were just a few areas problems that have now disappeared. Here in 2019, any can be called upon with a click on your laptop or swipe on your smartphone.

All you really need is a high-quality website and great content. Everything else can scale as you progress. Running a successful eCommerce business will depend entirely on your niche, your ideas and how much value you can provide the global community.

The internet is much more than just soullessly scrolling down endless Facebook and Instagram feeds. Sometimes, the only thing that is holding you back is the self-imposed limitations that you have placed on yourself or your business.

You are surrounded by help and advice online and bringing the vision of an online business or eCommerce store to life is much easier than you keep telling yourself. So rather than repeating the words, new year new me, why not take advantage of the internet in 2019 to launch your own online shop that never sleeps.

Whether you already have a physical store or an online presence or both, learn how we can help you harness the power of e-commerce to boost your brand and skyrocket your sales by contacting us on 01252 341 730.

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