In corporate environments, digital assistants are already providing directions to conference rooms, notifying IT about a broken printer, or even placing an order for office supplies. When we go on holiday or visit a new city, we are more likely to ask Google or Apple’s Siri where the best restaurants are or what are the best things to see in the area than physically typing in the question via a keyboard.
These changes in customer behaviour suggest we are approaching the beginning of a major upheaval in SEO. As a business owner, if your website is not optimised for voice search or understand what questions that your customers as asking, your site could begin to slide down the rankings in the future.
You will know better than anyone what your most asked questions are in your business. Although voice-specific SEO is still in its early stages, it’s worth thinking about compiling a list of potential questions. For example, significant starting points are, what crucial information do potential customers need before making an informed decision about your business? And what’s your unique selling point?
When creating content and thinking about accompanying keywords for your website, it will need to be more conversational. Rather than using one keyword, remember that when asking a mobile device a question, we will use at least five words, such as “How do I fix a dripping tap?
