Well that didn’t start well did it 2020! I promised to write more and give back more to the industry this year but no sooner had we got going everything got sort of flipped upside down! Its scary running a small business at the best of times, so to now be faced with such a unprecedented, global pandemic which is effectively halting industries in their tracks, it is new territory for everyone and I think that’s the key in beginning to learn to get our heads around this all – pretty much everyone is in the same boat and its so important to remember you are not alone. So, if you feel frightened or unsure please, please make sure you reach out to friends, colleagues and people in the same industry as you – I guarantee they are feeling the same way, and I guarantee it will help!
I am very lucky to be surrounded by a great network of people both professionally and personally and feel so much better talking this situation through with as many of them as possible. I am not afraid to admit to being a little scared about what’s in store. We have survived 2 recessions and Brexit so tough times have come and gone but nothing quite like this!
Marketing budgets are inevitably going to be among the first things cut – rightly or wrongly (that’s another blog post all on its own!!!) – so agencies will be facing a tough, uncertain few weeks and months ahead.
Its important to be pro-active and positive so I have tried to list a few tips I have found have helped me over the last few weeks, in a hopefully non-patronising tone, in the hope it may help… well, anyone really!
The government is doing their level best to lend support to all businesses so I have taken a slightly different tone with my thoughts, and whilst this is specifically with the creative industry in mind, I think it can apply to anyone!
From a selfish point of view its been quite cathartic too!
