Adobe’s annual creativity conference, Adobe MAX, crammed 12,000 people into an indoor arena the Venetian, Las Vegas last month. The event allows attendees to grab a sneak peek at what goes on behind the curtain.
The creative software company provides an early opportunity to see what prototypes they have been working on in their design labs. Not all of these new technological solutions will make it into the creative cloud. But the crowd’s reaction could be an early indicator if the project addresses a frustrating pain point that the audience wants to resolve.
In a digital world where visually appealing infographics are used to simplify information, Adobe revealed they are attempting to speed up the lengthy timescales it currently takes to visualize data in a valuable way to the recipient. Project Lincoln is an antidote to the complexities around delivering visually stunning reports or infographics.
Creatives are currently faced with relatively limited options. They can try to knock something up in an Excel chart. But the result will resemble something from our analogue past. The alternative is to turn to a team of graphic designers and data communication experts, but predictably you have to get to the back of a long queue to secure their services.
Meanwhile, clients are increasingly expecting their data to be quickly transformed into artistic displays with little appreciation of the cumbersome processes behind it. Adobe’s mission with Lincoln is to simplify data visualization. In an era of instant gratification, could it finally be time to wave goodbye to rigid templates?
Adobe’s mission with Lincoln is to simplify data visualization. In an era of instant gratification, could it finally be time to wave goodbye to rigid templates?
When Bernard Kerr, Senior Experience Designer at Adobe took to the stage, he effortlessly created 14 visually appealing charts in only four minutes using data from a spreadsheet. This is made possible by approaching the report from an opposite vantage point.
