Design Method

Top Ten Trainers


To celebrate the 30th anniversary of the Air Jordan brand I thought it would be cool to list out my top ten trainers of all time.

Like any design, this is a highly subjective topic but I think there will be little argument with my top pick. In my opinion, with any design, simplicity rules – the simpler the better, the more beautiful and ultimately the more pleasing on the eye to more people.

Our top pick is a great example of simple design standing the test of time.


So… here is my top ten

10. Reebok Pump


Not the most beautiful trainer Reebok have designed but in terms of design innovation and impact, deserves a place in our top ten!

9. Fred Perry Classic


An icon from a iconic brand. beautifully simple!

8. Adidas Stan Smith


Again, classic design that stands the test of time. These work in all types of colour ways, something Adidas and Nike often get right thus spreading the appeal of any given range.

7. Nike Air Max 90


Nike’s first (and not the last) entry in our top ten. How did they design something so pretty in a age renound for garish rubbish! Has undergone a renaissance of late and are once again everywhere you look!

6. Onitsuka Tiger Mexico


Our second oldest on the list, again enjoying a renaissance since an appearance in the Kill Bill film franchise catapulted it back in to the trainer buying publics consciousness. Beautiful lines – gorgeous design – classic.

5. Nike Air Max 95


Would of been my number 1 until very recently – I think nike have undone some of the mystique surrounding this elegant design with various hideous colour ways. Ironically having its 20 year anniversary!

4. Adidas Gazelle


Looks best in black in my humble opinion but this classic design works in all colour ways! Popular with a very diverse range of genres / styles which speaks volumes of the design.

3. Nike Air Max 180


How cool are these – don’t wear mine much in fear of getting them dirty! Only quibble… the cost!

2. Nike Air Jordan 1


A little controversial given the subject of this post, but I can’t ignore our number one choice… the Jordan brand has not come close to replicating the design of there first in my opinion, bar maybe 3 and 4, but these are still head and shoulders above the rest – love the original Jordan branding too, pre ‘jumpman’ logo.

1. Converse All Star


Has anyone not got a pair? Really? Go and get some. Classic design and a fashion icon permanently at the fore-front of style.

PS. It’s, again ironically, 30 years since the Back to the Future film franchise brought us Martie McFly and Doc Browns time travelling exploits… Which also bought us this amazing piece of design from Nike. They have promised to bring these out so if yo are reading – PLEASE MAKE MY DREAMS COME TRUE!!!