Branding any company or entity is always a great challenge, good fun and often very rewarding, and that was never more the case when Stuart from Weydon School approached Pelling Design.
Stuart has a wonderful vision for his school and it was a great pleasure to bring it to life whilst working along side him.
We wanted to create a vibrant look and feel for the new school moto – ‘You Can’ – that would help make it have the impact it deserves.
Having such inspiring words was great and we created a typographic style that could be rolled out across all manner of literature, online platforms and marketing materials.
Using bright and vibrant colour ways in all the design work also added a extra dimension.
A major part of this project was using inspirational role models that the kids (and teachers) could look up to and be inspired by. We were also really keen in using correct and past students as ‘real life’ examples of success as we believed this would resonate just as much. We were proved right and the design work looked great to.
As part of the launch in the new school year we created various pieces of POS, including brochures, banners, wall murals, posters, mugs, water bottles, key rings and lanyards to really drive the message home. As you can see there was a strong, common theme running throughout and it made a great set of materials, and ultimately, a very successful branding campaign.