Oral Healthcare has become a key sector of the growing Personal Health Market for Philips Healthtech, and as such needed a total marketing materials overhaul.
Work included brochure design, leaflet design, leaflet dispensers, catalogues, practice POS, posters, totems, strut cards, email templates, social posts and supporting microsite.
Consistency was key when working on a design project this big so our team of designers collaborated on a daily basis to ensure, not only the consistency, but also the quality levels were maintained right through to the delivery of the project.
Our starting point was to create a template (within corporate guidelines) that we could roll out across all of the aforementioned.
materials, meaning it had to be flexible as well as beautiful!. It was also important to show off the products, many of which are new, innovative and ground breaking in their field. These product images are backed up with strong in-use and lifestyle imagery that are in tune with the brand as a whole.
Once this was done, the design work really started with a months worth of intense visual creation, editing and amends began in order to hit the deadline. Seeing the design work come to life across these multiple touch points was very exciting and it was a pleasure to see the design team execute and bring this campaign to life.
We had self imposed print deadlines in order to meet our clients expectations so project management was a key part in this process, with multiple print requirements and thus print partners to control. Once these are delivered and fulfilled we can then expect to see them in dental practices the land over!