Design Method

SERVIO, Basingstoke Hampshire

Barry Phillips at Servio was heading into a exciting new period as sole director – after 20+ years of running the company with his now retired business partner, it was the perfect opportunity to put his own stamp on the company.

From operations, sales and logistics, through to marketing and design – which is where Pelling Design come in.

Barrie found us online under local search term ‘web design, Surrey’ and loved what he saw so picked up the phone – strong call to action in practice there!

After a brief chat regarding budget we decided we would be a good fit for each other and arranged to meet at Servio and discuss plans for moving forward.

It became clear immediately that Servio has great brand recognition already so we were starting from a really strong place.

There was no need to rip up the brand completely and start again – and nor would we ever advise too if we did not deem it necessary – so decided on making a few small tweaks to the logo to get us started.

Barrie loved what we came up with so quickly moved onto phase 2 of the project – creating a set of brand guidelines and redeveloping all major touch points including;

  • Business cards
  • Letterheads
  • Calendar giveaways (a key customer touch point)
  • Email signatures
  • Vans
  • Website

We started off with the simpler tasks on the list so we could easily establish a new look and feel – coming up with a blue strip with the corner turned up added a real dynamism to everything. We can now take this and roll out across all designs.

Once we had worked out Business cards, Letterheads, Calendar giveaways, Email signatures and Vans we took the established best design practices and implemented these to our website visuals.

The design process was very straight forward and we soon had all the mock ups approved which meant we could then move to the development phase

This website, like many of ours, was built on WordPress, allowing the client easy access to the entire site and to develop their own content and their own pace.

Key to this working relationship is starting small – trust is a massive part of any business relationship and by allowing a design agency to look at a ‘smaller project’ first up helps establish the trust needed.

Both parties can then be happy in activating larger commissions with everyone feeling comfortable with the working process.