Design Method
NEIL HUGHES, Tech Blog Writer. Website Design And Development. Surrey
A/B testing can be a very powerful tool when measuring a piece of marketing, whether it be a email, direct mail piece, social post or a website.
It allows you to measure what resonates with a certain demographic. It may be a design, a visual, a piece of copy, a call to action, a website form or a entire website
This was the case when working with Neil. We went through our normal design process – briefing, meetings, design brainstorm, and production of static visuals (before moving to build) read about our design process here.
We were then faces with a rather nice design problem – Neil loved both the design we did so much, we re-configured the budget and decided to build out 2 sites.
We were then faces with a rather nice design problem – Neil loved both the design we did so much, we re-configured the budget and decided to build out 2 sites.
We had to be clever about this so Neil was not spending budget unnecessarily. We kept the template as similar as possible and the design skins were different enough to allow the sites to look completely different, despite being structurally the same.
We always work with our clients to make sure they their budget stretches as far as possible… its within our best interests to ensure any business relationship can endure and become a long standing client.
The 2 sites design aesthetics were very different. Design A was impactful in terms of the use of colour, having a bold colour scheme of pink and deep blue indigo. This really set of the crisp white typography and looked great
Design B was much more restrained in terms of colour but showed off the photography a lot more.
My personal favourite was indeed the more corporate look and feel – call me boring but that’s just what I like. I was the only one on the design and development team who felt this way but was proved right when it topped the statistical testing we ran via the A/B test
As ever, during the build, our designers worked closely with our web developers allowing us to create 2 sites seamlessly
Its testament to their knowledge, know how and skill that this potentially complex design and development project was completed without any issues