Design Method
Kerry Emma Branding
Working with Kerry Emma was a very different experience for Pelling Design, in that she already has a very successful small business and did not need new branding, a new website or new marketing collateral to gain more business.
This branding project was more about establishing Kerry as a figurehead in her industry, stamping her authority so to speak, and creating a brand that is future proof. Kerry has big plans for the future of her business with many different ventures, visions and expansion plans in the pipeline.
To do this, it was imperative that the brand stands the test of time, looks professional and communicates the quality with which Kerry produces.
Permanent make up is a saturated market place with many companies professing to be the best but not living up to the high standards of Kerry Emma. so standing out above the competitors was also important.
After establishing a logo, colour ways and look and feel we then rolled out the new brand across a variety of marketing materials, such as gift vouchers, stationery, emails and finally a brand new, fully responsive website.
The website will act as a marketing tool for Kerry moving forward, and act as a source of affirmation for potential clients. We also built the site with Kerry’s future plans firmly at the forefront of our thinking and is ready for potential e-commerce projects, email marketing campaigns and training courses.
It is also linked up to her prolific instagram account where she posts her latest work, and her own marketing.
