Design Method
AXIOM, Design And Website Development, Weybridge Surrey
Every once in a while a client comes along that really allows full artistic freedom with marcoms design, whether it be a brochure, website or digital advertising.
Axiom are such a client and it lends a lot to Pelling Designs wonderful client retention and working relationship’s we have established over the years. This is the 5th client we have worked with via this one Marketing Director, testament to the trust they have in our design and development team and the great working relationship’s we foster with all our clients.
This was such a fun site to design and build and the design team really got creative. The existing brand elements were given a overhaul by our design team a few months prior to the website development project kicking off, do we had a strong starting point;
Good images, great colour ways, adaptable and flexible templates established and a set of assets ready for us to draw on in the design phase.
The muted colour palette of blues and purples really allow the imagery to take centre stage, and the sharp patterns and swoosh dissecting the hero image add a level of dynamics that really set off the screen shots of their software – software that is of course the real hero of the piece!
Besides this site, Pelling Design created PowerPoint templates, presentations, sales aids, eBooks digital advertising, social campaign support and brochures to aid the sales team at Axiom and really tool them up to attack new business ventures, expand markets and create new revenue streams.
The design and development teams created a set of dynamic, but easy to use set of modules that would allow the Axiom marketing team to maintain full control of the site moving forward, allowing them to build out pages, amend existing ones set by our team during build, but also create stand alone event microsites and in turn, market them using bespoke email templates built in.
This was a key part of the brief from Axiom, and besides the string aesthetics, the part of the site we were most proud of. Giving a marketing team the tools to really thrive and be flexible to the ever changing market place really is a great achievement.
If you need the tools to succeed, get in touch!