AUDIOTELLIGENCE Branding And Website Development, London Surrey

To give a bit of context, AudioTelligence create technology that allows the hard of hearing to not feel inhibited when going about their normal lives. Their engineers and tech team are true geniuses and pioneers in this space.

As with any team design task, we always start with a kick off meeting followed by individual and team brainstorming sessions. This allows ideas to percolate and flow naturally, and as long as you manage the design process correctly, then there is always enough time to do this thoroughly!

Going away into our own space allows each individual designer to work in the way that makes them feel most comfortable. As a creative director I have never forced my way of working on any of my staff…

I always found it odd and frankly counter productive where people in the past have tried to force designers to work a certain way I will always lend my ear and guide whilst I can… direct processes are for later on!

Its always exciting seeing what each team member has come up with, and it’s great fun consolidating our thoughts and ideas! What is really great is if there is a consistency to a particular design or thought as this indicates we are likely on the right track – great minds think alike!

Presenting our thoughts to the marketing team at AudioTelligence was very rewarding – it became clear very quickly that we had some strong ideas and with the help of their legal team we narrowed our choices down to 2 unique names for each brand. There was then a straight up vote, for which the winners were AISO and Orsanna

We also paired these up with a value proposition based strapline. I am a great believer in the Ronseal approach – does what it says on the tin. A simple and effective marketing strategy that has stood me in good stead for over 20 years!

AISO – Innovation in sound

Orsana – Hear in the moment

Next was the ‘easy’ part – the design, look and feel and branding. Being such innovative products we wanted to create a clean and modern design that would appeal to multiple demographics, whilst sitting comfortably against other tech brands.

We were also conscious that these two sub brands would have to sit comfortably under the umbrella AudioTelligence brand.

So, we started off by unifying the fonts, sound wave graphics and colour ways. The results were great and went down really well with the marketing team at AudioTelligence.

Creating the brand guidelines would ensure that we could unify the brands together both strategically and aesthetically.

I believe we have quite a unique approach to the way we work up design brand guidelines. We of course include all of the obvious design rules, such as logo clear zones, fonts, colours etc etc, plus all of the design items you would expect – stationery (business cards, compliment slips, letterheads etc etc), leaflets, social, point of sale, brochures, exhibition materials, digital advertising assets, display adverts, presentation assets (powerpoint), website and landing pages.

But, we always take a broader view in trying to imagine, illustrate and demonstrate how the brand can work across other channels not yet explored by the client in question. Creating new revenue streams as a business is critical – especially in a post pandemic economy – so having the tools to explore these is obviously game changing.

If you have a brand that needs to be bought to life, or one that needs re-imagining, why not get in touch – we would love to help!