Marketing strategy

Part 3 – Ecommerce platforms and next steps

We’ve looked at the different ways you can sell your products online and discussed the things you need to consider when designing your website. But what about the small matter of the technology powering your online store?

What platform should I use for ecommerce?

A ‘platform’ is the technology used to power your website – and there are thousands available including WordPress, Joomla, and Magento. Some of the most common platforms are available for free – which may seem like a good opportunity until you consider how much the development time will cost to ensure your new website fits your business needs. It’s also important to understand that not every platform was originally designed to let you sell products or take payments online. It’s vital you make the right choice for your platform or you could be hit with a huge development or design cost when you want to add new functionality.

At Pelling we can work with major ecommerce platforms, and we are also able to extend existing WordPress websites so you can sell online even though WordPress wasn’t designed for this. Talk to us today and we’ll help you find the best way towards what you are trying to achieve.

Getting word out there

Even when your website is complete, you still need to return to the first points we looked at and consider how to attract an audience.Despite the fact you now own an ecommerce website you may also like to advertise you products in popular marketplaces such as eBay or Amazon. You can also pay Google to show your products in the search results when people search for relevant items. The easiest and simplest way to manage this will be with integration from your website. You can create a Google Shopping Feed so products are loaded automatically from your website.

Data collation to capture more sales

Selling items isn’t the end of the story, of course. You want to create brand loyalty; encourage people to return to your site and buy more goods. This can be done using a responsive customer relationship management system which extracts and categorises important information about the people who browse and buy on your site. This information can be used to send out specifically-targeted emails to capture certain demographics and build relationships. It can issue ‘drip feed’ emails as a consumer makes their way through the sales process or make a particular group of people aware of a relevant deal. There’s so much useful information out there, it’s almost criminal not to make use of it.

Start selling with Pelling!

At Pelling, we are experts in helping customers in all aspects of their digital marketing from building a basic website to devising and managing full marketing strategies. We can help you in any endeavour, be it adapting an existing website so you can sell online, building you a new ecommerce website or improving and maintaining an existing ecommerce website.  You can learn about our specialist services, take a look at our past work or look at the other marketing strategies  we are able to tailor to the specific needs of beginners and experts alike – just tell us what you need to do.

Taking the first steps toward putting your business online and selling your products can seem like a daunting task, but it’s absolutely necessary if you want to increase sales – most people shop on the internet now. The UK’s online retail market has been valued at £91 billion – why shouldn’t you get a piece of the action?