I don’t know what I want: Strategic branding & marketing

Our job as a brand consultancy encompasses all manner of things, and there are plenty of ways in which we can help your business. We appreciate it can get a little confusing, though. With so many different services on offer, it can be difficult to know exactly what you’re looking for.

More often than not, the best solution comprises a mix of different ingredients. It’s down to us to suggest which ones and put them together to achieve the results you expect.

Branding and identity

You might have paired the most innovative products with the best customer service, but unless your business has a true identity, it’s going nowhere.

This is branding. It’s the marketing practice of creating a name, an image and everything else that makes you recognisable to your audience.

The importance of great branding cannot be overstated, but it’s often a difficult thing to get right. Design-wise, the focus should be on creating a simple but memorable logo and an aesthetically pleasing but user-friendly website – both should complement your business and its products.

Rebranding

Not everything happens from scratch – businesses have to evolve, and your visual identity is no exception. Perhaps your company recently underwent a significant change, like a merger, or there might just have been a lull? Either way, a big rebranding can provide a fantastic platform from which to push forward and build momentum once again.

Marketing

Branding is just one piece of a much bigger marketing puzzle. A successful campaign is the key to a successful business. The effectiveness of your marketing strategy, however, depends on a number of factors.

First and foremost, your approach should be multi-faceted, with measures taken both online and offline. Choose the right mix of tactics and you’ll find that each one complements the next. Content marketing, for example, will work hand-in-hand with search engine optimisation (SEO). Printed brochures might then tie in with the website, and other more traditional activities like competitions and surveys.

That’s not to say you need everything at once, though. Each marketing channel has its purpose, and the ones you opt for will depend on your objectives. Who are you trying to reach? What action would you like them to take? Essentially, you need to know what you want to achieve.

Of course the end goal will, more often than not, be higher revenue, but there are various ways to get there. General brand awareness and brand recognition are two examples. Online visibility must also be considered these days, along with direct customer engagement.

The aim is not only to make your business known – it’s to make it known to the right people, in the right way, for the right reasons.

Consultancy

Knowing exactly what you’re out to achieve is just the start; you then have to understand how to bring everything together and get there. That’s a different story altogether.

This is where the consultancy service comes in. Think of it as comprehensive professional guidance – an experienced specialist with fresh eyes looking for opportunities to make your business more successful from a branding or marketing perspective.

It may be that now is the perfect time for a rebranding, or that an overhaul of the current marketing approach is due. It could just be that the website isn’t user-friendly enough to generate leads for you. A consultant will be ready to tell you what needs to change and how it can be done.

Take the time

Don’t put the future success of your business in jeopardy; this kind of stuff needs to be taken seriously. It all may seem daunting and unnecessary at first, but trust us, it’s worth the effort.
Vector image by Freepik