Being a business owner of my Surrey based web design agency I have to pitch our credentials on a daily basis to prospective clients. Over the last 15 years I have learnt a great deal and have honed my presentation skills, and whilst still far from perfect, I like to think I am accomplished enough in presenting my company, our offering and what we can do for the people sitting in front of me.
With that in mind I have compiled a list of my top 5 tips for Presenting.
1. Research the company
Most importantly, and top of the list, is research. Research the company and people you are presenting too. If you understand them and their product / service then you will not only impress them you will also feel comfortable whilst answering questions. There is nothing worse than getting caught out without a suitable answer to a question posed to you and it can throw your whole presentation off, not to mention our confidence!
2. Act naturally and don’t sell
My father was a salesman before retiring, and the main key to being a good salesman is not to sell… Interesting. For example, When you go to networking events you don’ t go to be sold too, you go to meet new people and hopefully win business, so what makes it ok for you to sell to others? The best way to approach these sort of events, and any sales meeting, is to act naturally and strike up common interests. People love to work with people they like, and in turn trust. Selling aggressively to them will not gain their trust
