One of the biggest mistakes any businesses can make is to think that simply having an amazing product or service will be enough to entice people in their droves. Unfortunately, the buying public is unlikely to seek you out on the strength of your reputation alone. With an internet crammed full of competitors, you have got to let your target market know of your existence – or what’s the point?
Of course, you know this. That’s why you’re considering investing in marketing right now, and that’s why it’s vital you get value for your money. Here are three marketing services that we feel are essential for the retail and eCommerce sector.
Professional web design
Have you ever considered how user-friendly your website is? Have you established whether it renders clearly on different mobile devices? Or, did you ever conduct tests to determine that all your pages load properly? You know your website is important, but it needs to work efficiently and display clearly if it’s going to guide your customers from product page to checkout.
What’s more, the slicker and sleeker your site build, the more likely Google will be to index it and rank you higher up in the search results. Don’t do it yourself, get expert assistance from experienced and qualified web designers who can build a site that helps realise your goals.
Sites which are considered among the best include AO.com (praised for its product pages and clear delivery instructions), B&Q (for its great user experience) and, to absolutely nobody’s surprise, Amazon (hailed for its one-click repeat order function). All of these offer a lot of inspiration which you can reflect in your own site.
The ability to buy online
This seems so obvious, yet not all websites incorporate an ecommerce function, enabling browsers to actually buy a product or arrange a service. Pointing to a phone number is one thing, but being able to buy there and then – especially when so many people will be viewing your site outside of office hours – is crucial to success.
This hugely important element typically encompasses developing the catalogue, shopping cart, payment system and the entire ordering process.
According to Kissmetrics, consumers want a good product selection with clear descriptions and a shopping cart which accepts a wide range of payment methods. They don’t want to create an account in order to buy. The data collected through your eCommerce function will open up future marketing opportunities which can help build loyalty: an acknowledgement, delivery confirmation and feedback requests, plus the ability to tempt back those who abandoned their cart.
Shopping habits have changed; you must make sure your website has adapted; something doubly important for businesses which don’t have a shop front.
Effective online marketing
If you’re going to invest in the marketing techniques above, then you’ve got to extend your investment into online marketing – using tried and tested tools to increase visibility, boost brand awareness and get the all-important sales.
This means using search engine optimisation, pay-per-click, display advertising, content, remarketing and social media to engage with your market. You’ll also build a loyal customer base and get your brand in their sight at every opportunity. It’s about boosting your marketing efforts further and establishing yourself as a trusted leader in your field. Research shows that 28 per cent of marketers have taken funds from their advertising budget to increase online marketing spend.
Plus, it can be measured, meaning you can see how your campaigns are performing and what resonates with your target audience; informing next quarter’s marketing strategy and budget.
We’d love to chat about how our marketing services can help your business. If you like to find out more, give us a call on 01252 341 730 or get in touch online.