In a digital age where your customers expect a seamless experience across a myriad of devices 24 hours a day and 365 days a year, a website is the easiest way for your business to remain ever-present. Marketing departments focus their efforts on driving people to your online home, and we all routinely tell callers to “just visit our website.”
A business website enables you to tell your story, build a community and share what value you provide to your customers. However, the rise of the visual web and shortening of attention spans is changing how we consume information.
Online video and snackable content from social media sites such as Instagram, Snapchat, and Pinterest mean that you now need to deliver your message concisely. Ensuring that your website is aesthetically pleasing and fit for the visual web is also becoming increasingly important.
Animations and illustrations are the secret sauce to bringing your online content to life. If your website is beginning to look tired and no longer converting visitors, maybe it’s time to investigate how you can tastefully transform your site without falling into the trap of making it appear cluttered.
Animation not only brings your brand’s story to life, but it can also quickly capture the attention of visitors to your site. Even the most complex of messages can be rapidly conveyed in a way that readers can grasp in an instant.
For example, an animated explainer video enables businesses to create an emotional connection with their audience. But, it also makes it incredibly easy to present a problem and their solution, all within under 60 seconds.
Audiences will also perceive your company as a dynamic brand by embracing the latest digital tools and storytelling methods. Even small touches such as an animated logo can appear powerful and engaging to visitors if used subtly.
As users, we are turning to dynamic visual content and web video to quickly understand how a complex system or service can help solve our problems. A wide range of Animation options is making it easier than ever before to deliver these messages.
As the digital transformation gathers pace, we are noticing an increasing number of companies are turning their back on slideshows and death by PowerPoint. Animation enables enterprises of all sizes to broadcast their message via visual bitesize content that delivers concise information.
Illustrators can create a unique visual style for your brand that will make it stand out from the crowd. Illustrations are increasingly being used to set a tone for a brand and even promote a lighthearted side of their business through content. Illustrations also come in a variety of shapes, sizes, and colours that can be added to any design seamlessly.
Explanatory illustrations such as infographics are also rising in popularity. In a world of fake news, many journalists are also turning to data visualizations that bring dull stats from a spreadsheet to life. Both methods enable users to bring dull raw data to life and deliver any message or vision in a way that feels authentic and engaging.
Digital illustration services can help you leave a lasting impression with your website visitors. But, why stop there? Unique infographics and illustrations can bring every aspect of your marketing campaign to life through brochures, videos, blog posts and much more. The only limitation is your imagination.
The good news is that you are not expected to bring your brand or website to life on your own. A professional illustrator will turn your concepts into reality using creativity and innovation that will enable you to deliver your message in a language that everyone understands.
A high-quality illustration design that oozes authenticity and personality will also ensure that you stand out from your competitors who are still relying on clichéd stock photography for their images.
Why Does It Matter?
It is getting harder and harder to get your voice and message to stand out in a world of digital clutter. But, dynamic content can increase inbound links, brand awareness, and increase conversions.
There is an art to creating content that will appeal to your target audience and communicates with purpose. Here at Design by Pelling, we work with you to add your authentic personality to your brand that is less static and much more dynamic for a digital age.
Would you like to know more about how we can help bring your website to life with animation and illustrations? Contact us now and start a conversation with our team of creative experts who are waiting to bring your vision to life.
Want to hire us? We'd love to hear from you
Pelling have over 50 years combined experience designing and coding websites. We work with companies of all sizes, from one-man bands to multinational blue chip companies. We endeavour to provide high quality service, while maintaining a competitive price.
We pride ourselves in our level of customer service, which we believe is the main reason behind our high customer retention rates.